About Valerie

Valerie PercivalValerie Percival has spent the major part of four decades in the high-end corporate events industry

In April 2014 Valerie concluded many years with IBM Australia Limited. As the company’s Special Events Manager, Valerie was accountable for the design and delivery of all C-level and corporate events, including corporate sponsorships, recognition/incentive and marketing events, with full budgetary and project management responsibility. 

IBM’s top-level functions were the annual Recognition Events held throughout Australasia, South-East Asia, the Middle East and the US.

IBM’s corporate support of institutions such as the Australian Chamber Orchestra, Opera Australia and Champions for Change kept Valerie’s creativity engaged throughout each year. The beauty and poetry of the fine arts were Valerie’s touchstones for a refreshingly non-corporate approach, styling and organising each event to impress and enthral in a new and different way.

Inspire and invigorate your guests

Event-weary international CEOs and management attend innumerable corporate functions staged virtually every day of the year somewhere on the globe. Exciting and engaging these guests is a considerable challenge which can only be met with imagination, experience and flair. In her work for IBM in particular, Valerie Percival is regarded in the industry as an innovative pioneer in the creation of boldly and comprehensively themed events, vividly recalled years afterwards by grateful attendees.

As director of Valerie Percival ViP Event Management, Valerie will add her imagination and panache to your next function, wherever or whatever it may be.

Please accept my thanks for your contribution to the recent Innovation Roadshow. A spectacular success, due in no small part to the Percival magic!! Your hard work and commitment were sincerely appreciated and were reflected in the fantastic feedback we have received from the event.

John Harvey - Corporate Affairs Executive, IBM Australia Ltd

I’d very much like to congratulate you on the organisation of this event. I know you had an extraordinarily busy week, but nothing was too much trouble … I only wish everyone I dealt with conducted their business with such professionalism.

Jamie Sach - Penfolds Ambassador

Valerie, what can I say. As usual, you put together an event like no one else can. As I said on the day, it had your fingerprints all over it. The setting, decor, flowers and organization all came together to create that distinctive ‘Percival effect”. Valerie, thank you for organizing the event. It was very special.

Doug Elix

The feedback I have received from clients has been truly wonderful. Many have … noted that the whole evening had “Valerie’s fingerprints” all over it: meaning every detail was well thought out and executed. Thank you for this terrific work.

Glen Boreham AM - CEO & General Manager, IBM Australia & New Zealand